Addis Ababa, Ethiopia — operating since 2000

Manufacturing and representation, built on Ethiopian ground.

VIVID P.L.C. manufactures, imports and exports, and represents world-renowned industrial brands across Ethiopia and the East African region — with an office in the United States.

See our capabilities Get in touch

2000Founded

120+Employees

02Countries with offices

25kmPlant south of Addis Ababa

Addis Ababa · Washington DC· drag to spin

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A multi-faceted company

VIVID P.L.C. is engaged in manufacturing, import & export, and the local representation of world-renowned companies. Headquartered in Addis Ababa with an office in the United States, we're positioned to serve a global clientele. Our manufacturing plant, 25 km south of the capital, runs on state-of-the-art facilities — and our team is committed to on-time delivery, customer satisfaction, and professional and ethical standards, working alongside both government and private institutions.

About us

Two decades of diversifying into importation, manufacturing, public relations and consulting.

Inside a VIVID PLC boardroom — Inside our Addis Ababa offices

2000 — the beginning

VIVID PLC was founded in 2000 with a registered share capital of USD 2.2 million. Our CEO, Mehari Belay, is an Ethio-American who spent much of his youth and education in the United States before returning to Ethiopia to contribute to the nation's economic transformation. Ethiopia's favorable business climate has allowed VIVID PLC to diversify into importation, manufacturing, public relations and consulting — while representing world-renowned corporations from the USA, Europe and Africa.

Today — where we stand

VIVID PLC has grown significantly, with a team of more than 120 full-time employees and steadily increasing assets. We're accredited by the Ministry of Commerce and Industry of the Federal Democratic Republic of Ethiopia, registered with the Ministry of Revenue, and proud members of the Addis Ababa Chamber of Commerce.

Commercial License No. 4383/97 Taxpayer Reg. 0000746203 VAT Reg. 013144 Addis Ababa Chamber of Commerce

Representing brands the world already trusts

We bring established international manufacturers into Ethiopia and the East African region — handling local representation end to end.

USA · Germany · Italy — represented locally from Addis Ababa.

From blueprint to handover

Our company is fully equipped to handle every technical, engineering, design, administrative and bureaucratic task involved in project execution — from planning through completion. We operate our own building sites and employ a team of highly specialized personnel to ensure successful delivery.

Built for execution

Our own building sites
Specialized in-house personnel
On-time delivery as standard
Government & private-sector experience

Engineering
01 / EN
Technical & structural engineering, carried through in-house from concept to construction.
Design
02 / DS
Design and planning that keeps every phase of a project coordinated.
Administration
03 / AD
Administrative and regulatory handling — permits, customs, compliance.

Blueprint → handover

01
Blueprint
Concept, design and planning
02
Engineering
Technical & structural, in-house
03
Permits
Permits, customs & compliance
04
Build
Our own building sites and specialized personnel
05
Handover
On-time delivery as standard

MISSION

Dynamic management, always improving

Our mission is to foster dynamic management, continuously search for improvements, and embrace technological innovation to meet client needs — while promoting socio-economic development across Africa.

VISION

Solutions shaped by our clients' view

We aim to collaborate with top developers and builders across energy, healthcare, hospitality and real estate to create tailored solutions. Our goal is to see every project from our clients' perspective, and stay aligned with their vision.

Our values

Competence

Ensuring the highest quality standards in every task we take on.

Professionalism

Maintaining impartiality and ethical conduct across every engagement.

Reliability

Upholding strict environmental and quality standards, every time.

Knowledge sharing

Encouraging collaboration and growth through the exchange of knowledge.

Where we're headed

Three goals guiding VIVID PLC's next chapter.

01 3–5 years

Market expansion & diversification

Expand into additional East African countries, including Kenya and Uganda
Introduce three new product lines or services within two years

02 2 years

Innovation & technology

Implement an ERP system to streamline operations
Allocate 5% of annual revenue to R&D for new products

03 3–5 years

Sustainability & CSR

Reduce our carbon footprint by 25% within five years
Launch three community development projects within three years

Get in touch

Reach our Addis Ababa headquarters directly.

Phone

+251 911 246 371
+251 930 012 466

Mail

vividplc@hotmail.com

Address

Kirkos Subcity, Woreda 04
Addis Ababa, Ethiopia